Privacy Policy

This Privacy Policy explains how [Waycap Inc] (the “Site”, “we”, “us”, or “our”) collects, uses, discloses, and protects your information when you visit or make a purchase from [www.waycaps.com], interact with our services, or subscribe to our marketing.

By using our Site, you agree to the practices described in this Privacy Policy.

1. Information We Collect

A. Information you provide to us

We may collect the following information when you place an order, create an account, contact us, or subscribe to marketing:

• Contact details: name, email address, phone number, shipping and billing address

• Account details: login information, saved addresses, preferences

• Order details: items purchased, sizes, quantities, order history, returns and exchanges

• Payment details: payment method and payment confirmation, payment processing is handled by our payment processors, we do not store full payment card numbers

• Customer support details: messages you send to us, including emails, chat messages, or other support inquiries

• Marketing subscription details: email and SMS opt-in status, consent records, and communication preferences

B. Information collected automatically

When you browse our Site, we automatically collect certain information about your device and activity, such as:

• Device and browser details: IP address, device type, operating system, browser type

• Usage data: pages viewed, products viewed, clicks, time spent, referring pages, and interactions

• Cookies and similar technologies: identifiers that help remember your preferences and understand how the Site is used

This may include “viewing history” on our Site, such as products viewed, pages visited, and actions taken.

C. Information from third parties

We may receive information from service providers and platforms that help us operate our business, such as:

• Shopify (our ecommerce platform)

• Payment processors (for transaction processing and fraud prevention)

• Shipping carriers (for delivery and tracking)

• Email and SMS providers (for marketing and transactional messages)

• Analytics and advertising providers (to measure performance and show relevant ads)

2. How We Use Your Information

We use your information to:

• Provide and operate the Site, including account features and checkout

• Process orders, payments, shipping, returns, exchanges, and order notifications

• Communicate with you, including order updates and customer support

• Send marketing messages by email or SMS if you opt in, including product updates, promotions, and reminders

• Personalize your experience, including showing products that may be relevant based on browsing activity

• Improve our Site, including analytics, testing, and troubleshooting

• Prevent fraud and secure our services, including risk screening and compliance

3. SMS and Marketing Subscriptions

SMS Marketing

If you provide your phone number and opt in to SMS, we may send you text messages about:

• promotions, new products, and marketing campaigns

• cart reminders or browse reminders

• order and shipping updates (if enabled)

Consent: Your consent to receive marketing texts is not a condition of purchase.
Opt out: You can unsubscribe at any time by replying STOP to any message, or by following the instructions in the message.
Message and data rates: Standard message and data rates may apply.
Data use: We store your phone number, opt-in status, and messaging history to provide and manage SMS communications, measure performance, and comply with legal requirements.

Email Marketing

If you subscribe by email, we may send marketing emails. You can unsubscribe at any time using the link in our emails.

4. Cookies, Analytics, and Advertising

We use cookies and similar technologies to run the Site, remember preferences, and understand how visitors use our Site.

Types of cookies we may use

• Necessary cookies: required for core functionality like checkout and security

• Preference cookies: remember choices like language or region

• Analytics cookies: help us understand usage and improve the Site

• Advertising cookies: help deliver and measure ads, and may show you relevant products on other websites

Analytics

We may use analytics tools (such as Google Analytics or similar services) to understand Site performance. These tools may collect information about your device and browsing activity on our Site.

Advertising and remarketing

We may work with advertising partners to show ads that are more relevant to you. This can involve sharing limited data like identifiers, browsing activity on our Site, and purchase events.

You can control cookies through your browser settings. Some features of the Site may not function properly if cookies are disabled.

5. How We Share Your Information

We share your information only as needed to run our business, provide services, and comply with the law. This may include sharing with:

• Shopify, to power our storefront, checkout, and order management

• Payment processors, to process payments and prevent fraud

• Shipping and logistics providers, to deliver orders and provide tracking

• Marketing platforms (email and SMS), to send subscribed communications and measure performance

• Analytics and advertising partners, to measure, improve, and deliver ads

• Legal and compliance parties, when required by law or to protect rights and safety

We do not sell your personal information for money. We may share information for targeted advertising or analytics depending on how the law defines “sale” or “sharing” in your region.

6. Data Retention

We keep personal information as long as needed to:

• provide services and fulfill orders

• maintain business records

• comply with legal requirements

• resolve disputes and enforce agreements

Retention periods vary depending on the type of information and why it is collected.

7. Security

We take reasonable measures to protect your information. No method of transmission or storage is 100 percent secure, but we work to use appropriate safeguards to reduce risks.

8. Your Rights and Choices

Depending on where you live, you may have rights such as:

• requesting access to the personal information we hold about you

• requesting correction or deletion

• opting out of marketing communications

• restricting certain processing, where applicable

• opting out of targeted advertising, where applicable

How to exercise your rights

Email us at [privacy email] with your request. We may need to verify your identity before responding.

Marketing choices

• Email: unsubscribe using the link in any email

• SMS: reply STOP to unsubscribe

• Cookies: adjust browser settings or use cookie controls if available on our Site

9. Children’s Privacy

Our Site is not intended for children under 13 (or the age required by local law). We do not knowingly collect personal information from children.

10. International Transfers

If you access our Site from outside [your country], your information may be processed in countries where our service providers operate. We take steps designed to protect your information consistent with this policy.

11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post updates on this page and revise the “Last updated” date.

13. Contact Us

If you have questions about this Privacy Policy or your personal information, contact us: